AI Insights · Timothy · October 2025
Top Free-to-Play iOS Games in the UK: Q3 2025 Performance
Explore the performance trends of the top free-to-play iOS games in the UK during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the UK iOS market saw impressive performance from top free-to-play games. Data from Sensor Tower highlights the trends in downloads, revenue, and active users for the leading titles.
Royal Match from Dream Games experienced a dynamic quarter. Weekly revenue began at approximately $1.2M, dropping to around $913K by the end of September. Downloads peaked at 20.2K in late July before declining to about 9.2K. Active users started at 506K, decreasing steadily to 402K.
MONOPOLY GO! by Scopely, Inc. showed robust performance. Revenue fluctuated, starting at $1.1M and closing at about $1.2M. Downloads rose from 12.1K to a peak of 25.9K in mid-September. Active users remained stable, ending the quarter at 357K.
Candy Crush Saga from King maintained consistent revenue, starting at $956K and peaking at $1.06M. Downloads showed a slight decrease, ending at 8.6K. Active users saw a modest increase, finishing the quarter at 567K.
Clash Royale by Supercell reported varied revenue, peaking at $1.16M in early September. Downloads surged to 107K in early September, while active users increased significantly from 1M to 1.7M.
Coin Master from Moon Active experienced a slight decline in downloads, starting at 8.5K and ending at 5K. Revenue remained steady, averaging around $677K towards the end of the quarter. Active users saw a gradual decline, ending at 86K.
These insights from Sensor Tower provide a clear picture of the dynamic landscape of free-to-play games on iOS in the UK during Q3 2025. For more detailed analytics, visit Sensor Tower's platform.
